Anna Dobrowolska is currently leading Helexia’s operations in Poland, supporting the company’s growth and the development of integrated energy transition solutions for businesses. Her role combines business development, strategic partnerships and team leadership, with a strong focus on creating long-term value for customers.
She brings extensive experience in business and people leadership, organizational transformation and talent development, combining a results-driven approach with a strong focus on people, collaboration and individual potential.
1. What is changing today in the way companies approach the energy transition?
The conversation has clearly shifted from ambition to economics.
Clients are asking fewer questions about *whether* they should decarbonize and many more about return on investment, energy costs, resilience and risk. The energy transition is increasingly being treated as a business decision, not simply a sustainability commitment.
In Poland, we see this very clearly. Around 50% of our new inbound discussions now involve BESS or a combination of PV and BESS. That tells us something important: energy is becoming a strategic asset, rather than simply another operating cost.
2. What do organizations value most when choosing an energy partner today?
Execution and accountability.
Energy projects can create relationships that last 15, 20 or even 25 years. So choosing a partner is about much more than selecting a technology or comparing an initial proposal.
Clients need a partner that can finance, build and operate the assets, but also remain accountable for their performance long after the contract is signed. Ultimately, trust is built through delivery.
3. Where do you see the biggest opportunities for companies looking to improve their energy performance?
Integration.
PV remains an important part of the solution, but it is no longer the whole conversation. The real opportunity comes from combining different solutions — PV, battery storage, energy efficiency, flexibility and intelligent energy management — and making them work together.
That integrated approach allows companies to extract more value from their energy assets and manage energy more strategically.
Our Polish pipeline alone currently includes around 50 MW of C&I battery opportunities, which gives a clear indication of how quickly interest in storage is growing.
4. What do you value most about being part of Helexia?
The freedom to think locally, combined with the strength to act internationally.
Poland is not France, Portugal or Brazil. The market is different, regulation is different and client priorities are different. That local reality matters.
What I value at Helexia is having the autonomy to respond to those specific market needs while being able to draw on the technology, financing capabilities and experience of an international group. For me, that combination is extremely powerful.
5. Outside of work, what helps you disconnect and recharge your energy?
My family keeps me grounded. Art, books, travelling and meeting people who see the world differently keep me curious.
And then there are the mountains: fresh powder, cold air, speed and silence. That is where everything slows down and where my mind finally goes quiet.
