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Bilel Yahiaoui is a senior technical expert specialising in Microsoft Dynamics 365, CRM architecture and Azure-based solutions. With over nine years of experience in IT, he has designed and implemented enterprise-scale systems across complex, multi-platform environments.
At Helexia, Bilel plays an important role in supporting the company’s digital and commercial strategy, helping to strengthen CRM capabilities, improve data-driven processes and enable more scalable ways of working across teams.
In addition to his technical delivery role, he also contributes to the development, upskilling and mentorship of professionals working with Dynamics 365, combining deep technical knowledge with a strong customer-focused approach.

1. How does CRM contribute to strengthening Helexia’s global mission?

CRM is a key enabler to connect our data, our teams and ultimately our clients. By giving us a clear and unified view of customer needs, it allows us to design more relevant energy solutions and make our contribution to the energy transition more concrete and measurable.

2. What improvements or new ways of working have helped strengthen client relationships?

One of the biggest changes has been moving toward a shared CRM and common processes across countries. It may sound simple, but it changes everything: we are more aligned, more reactive, and able to support our clients in a more consistent and long term way.

3. Which aspects of Helexia’s culture facilitate international collaboration?

What really stands out at Helexia is the willingness to collaborate and help each other across countries. There is a strong sense of pragmatism and trust, which makes it easier to work together despite different contexts and ways of operating.

4. How do you imagine the evolution of Helexia in the coming years?

I believe Helexia will continue to scale by combining its energy expertise with stronger digital capabilities. Data, AI and global alignment will be key to accelerate decision making and increase our impact in a market that is moving faster every year.

5. What do you enjoy doing in your free time?

I love travelling and discovering new cultures. In my free time, I like to stay active and challenge myself — I practice boxing and strength training, and I’m also very interested in personal development. But what matters most is spending quality time with my family and close friends, which really helps me recharge and stay focused.

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